Zipcar’s at it again
I first learned about Zipcar when I was a college student in Boston. I always spotted Zipcar spaces with a cool little Mini Cooper or VW in it. I’m sure you’ve heard about this company, but in case you haven’t, Zipcar started ‘community cars’ for people living in urban areas that don’t own a car. Sign up for a membership, and with a wave of your ‘zipcard,’ you’ve got access to Zipcars around the world. So cool. And now they’re all over the place: they’ve now grown to 325,000 members and 6,500 vehicles in the United States and Britain
Zipcar’s latest smart idea? Last week, the company announced that two dozen Subaru Imprezas and Outbacks in Seattle and Portland have been fitted with complimentary bike racks for autumn. Several dozen other Zipcars now include free passes to state and national parks – perfect for urban areas that are within close proximity to nature.
Also, Apple now has a new iphone app that will allow users of Zipcar’s car-sharing service to use their iPhones to find, reserve and unlock vehicles. I love companies that are doing smart things.
Check them out: http://www.zipcar.com/
Tags: green lifestyle, zipcar, zipcar iphone app
This entry was posted on Wednesday, September 23rd, 2009 at 4:54 pm and is filed under Ideas, green lifestyle. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
September 23rd, 2009 at 9:59 pm
I agree brilliant idea, cars need to be more utility and less status. Another company is doing this with bikes as well: http://www.marketingspot.com/2009/09/humana-takes-health-to-the-streets-with-b-cycle-bike-sharing/